http://www.pepsi.com/en-us/featured/calling-all-little-monsters

To me, Pepsi's website comes off as yet another example of a brand trying to be cool online, but failing miserably. That's without even mentioning how awful the site is to try and navigate. My suggestion to Pepsi would be to focus on what you're best known for: making fizzy drinks. People like Pepsi, no one needs you trying too hard to be hip. If you stumble on something people like, it will be good. Things like that have to come naturally.